The Wii U isn't selling quite as well as Nintendo had hoped, but company president Satoru Iwata has ruled out a price drop, saying "we are not planning to perform a markdown. I would like to make this point absolutely clear." Here is an excerpt from yesterday's financial report.
With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown. I would like to make this point absolutely clear. We are putting our lessons from Nintendo 3DS to good use, as I have already publicly stated. However, given that it has now become clear that we have not yet fully communicated the value of our product, we will try to do so before the software lineup is enhanced and at the same time work to enrich the software lineup which could make consumers understand the appeal of Wii U.
-Satoru Iwata, president of Nintendo
Iwata also acknowledged that consumers have expressed disappointment with long loading times, saying that the company is working on firmware updates which are meant to speed up the OS of the console.
Also, we are receiving many comments and requests from consumers about issues such as the time to start up the system and switch between software, and the duration of the initial system update. I acknowledge that we will need to further increase the appeal of the platform through the system updates we have planned for this spring as well as this summer.
-Satoru Iwata, president of Nintendo
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