Friday, September 14, 2012

Nintendo will continue selling Wii for "quite some time" after Wii U launches

Still making money.


Nintendo of America president Reggie Fils-Aime says the Wii has sold roughly 40 million units in the United States alone, and says the company is planning on selling the console for "quite some time." Here's a transcript of what he said:


“We will continue to sell the Wii. As we sit here today, in the US the Wii has sold about 40 million units. We believe that there continues to be an opportunity with Wii. Yes, these are late, late adopters. And yes, price points are important. But we do believe there’s still opportunity for the Wii, and we will continue to sell Wii side-by-side for some period of time.”

“I’m responsible for Canada and Latin America as well. We think there’s opportunity in both of those markets, especially Latin America. You can reach price points, you can reach consumers that candidly we won’t be able to reach with the Wii U. That’s gonna continue to be an opportunity.”

“Lastly, on the global base, certainly there are markets in Eastern Europe. There are a number of other markets where if Wii has an attractive price point, it’ll do well. So, we will continue to be in the Wii business for quite some time.”

This comes as no surprise really. After the Super Nintendo launched, the big N continued selling the NES for years and even released a new model of the system. Same goes for the Super Nintendo after the N64 launched. Just recently, the 3DS launched, and yet the earlier DS family is still in production and going strong. Come to think of it, it seems like Nintendo's continued selling most of their previous systems for "quite some time" after releasing newer ones. Business as usual.

Source: Joystiq


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